July 9, 2008 - Supercool Creative launches our very own blog called "Are You Supercool: Online Video Advertising. " The blog will have up to date information on the various uses for online video advertising and the state of the industry as well as lots of links to the best and the funniest online video ads out there.

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April 15, 2008 - Supercool Creative launches a 7-spot online video viral comedy campaign and website we created and produced for www.hatefiring.com, a site that sells employee assessments. Supercool also branded the tagline "Know Whom You're Hiring."

The short-format spots are a unique commercial spot/webisode hybrid and each involves a character named Bob, Senior Manager at Star Spangled Undergarment, who meets with disaster every time he tries to let an employee go - hammering home the point that if you hire the right people in the first place (by using assessments) you won't have to go through the pain of firing them.

The videos have been propagated to various video sharing sites including YouTube and MySpace.